PPC agency
Growing businesses through search engine marketing in New Zealand and globally
Use search engine marketing campaigns via PPC to promote your site and rapidly acquire qualified traffic to develop your business. Rely on our teams of marketers to help you manage your advertising budget and quickly achieve a return on your investment that will benefit your business.
What is PPC advertising ?
PPC is an opportunity to quickly position your business online and to acquire qualified traffic on the pages of your site. This lever has many advantages, but it is important to understand the issues involved in using it.
PPC (pay-per-click) is a method of buying advertising space in which advertising space is purchased when a user enters a specific keyword on a search engine. So when someone enters a keyword related to our business, it's easy to display our brand and gain traffic to our site. This is one of the most common practices in online advertising used by digital marketing agencies to improve their customers' online presence.
Gain traffic and visibility through PPC ads
PPC ads gives you the occasion to target a really specific audience, according to several criteria such as its age, the area its located or the online journey its having
Some may be better suited to your business needs and goals, depending on your target audience and consumer journey. From Google Search Ads to Google Shopping and Youtube display ads, we can maximise your online marketing needs.
What makes PPC even more interesting is the availability we have to target a specific ROI for each dollar we spend and a really precise control over the budget of the campaigns we launch.
Google Ads
Google Ads allow your business to be just a simple search away from being seen by millions of potential customers. Google ads appear next to organic search results when people search relevant keywords to the products and services you offer. The best part is that you only pay when people click your ads to visit your website.
Google Ads evolves and offers news opportunities for your business to stand out, meaning that you have to be aware about what could be done to improve your website visibility
Google display
Google Display Ads appear on over two million websites and in over 650,000 apps, so your ads can show up wherever your audience is. There are a few ways in which your ad can be shown across the Google Display network – in text ads, banners, Gmail ads and in-app ads.
A huge benefit of having a display ad campaign is the option to run remarketing campaigns. These ads work to continually remind potential customers who have visited your site but not yet converted, that you have products they are interested in, and hit them with key corresponding visual messages until they take action.
Google Display advertising is one of the most cost effective ways to create a strong connection and brand recall with potential customers and your business.
Youtube advertising
YouTube is without question one of the largest platforms for businesses to advertise on today. It is the world's second-biggest search engine after Google, with almost 2 billion monthly users. Businesses can now choose to use Video Ad campaigns to target users based on different criteria.
Video ads are shown only to the people you want and you only pay when they watch. This way, you won’t waste money advertising to people who aren’t interested in your business, products or services.
You can select the audience you want based on age, gender, location, interests, and more. Plus, you only pay when they engage with your ad. If they skip it before 30 seconds you don’t pay a cent.
You define your budget, we take care of the rest
When you choose our PPC campaign management services, you can be sure that we'll simplify the process for you. No need to worry about the technicalities and complexities of paid advertising. All you have to do is tell us your advertising budget, and we'll take care of the rest.
From researching relevant keywords to creating impactful ads and accurately targeting your audience, our experienced team ensures that your budget is optimised for the best possible results. So you can focus on other aspects of your business with confidence, knowing that your online visibility is in safe hands.
SEO vs. PPC
PPC and SEO (Search Engine Optimisation) are two distinct approaches to improving your company's online visibility. PPC offers immediate visibility by placing your ads at the top of search results for a cost per click. Unlike SEO, which takes time to generate organic results, PPC offers quick and measurable benefits.
Fast results : PPC offers immediate visibility, generating traffic as soon as the campaign is launched.
Budget control : With PPC, you have precise control over your advertising spend, deciding how much you're prepared to pay per click.
Strategic flexibility : PPC campaigns allow advertising strategies to be quickly adjusted in line with performance and objectives, providing ongoing flexibility.
How it is to work with us
When you choose to work with our digital agency to create and manage your PPC campaigns, you get a personalised service right from the start. Here's what happens when we work together:
Single Account Manager : You'll be in direct contact with a dedicated account manager who will support you throughout the process.
Definition of objectives : Together we will clearly define your advertising objectives and the best strategies for achieving them.
Keyword and Ad copy validation : Before the launch, we'll work closely together to create the list of keywords to target and the associated ad copy. You'll have the opportunity to validate each element.
Regular reporting : Throughout the campaign, our team will provide regular performance reports, allowing real-time adjustments to maximise results.
Capabilities.
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