MAKING SENSE OF YOUR DATA.
Taking the plunge into the world of marketing automation can be daunting, yet still very exciting. When considering marketing automation, it is critical to have the right strategy as well as the right technology to back it up.
Marketing automation provides a wealth of data, and we are here to help you put it to good use. We organize and interpret all of your metrics so it’s easy to make smarter marketing decisions. You will be amazed to see how automation can transform the way you look at marketing, your customer experience and how it can support you organisation.
WHAT IS AUTOMATION?
Marketing automation is all about using software to automate marketing activities. Many marketing teams can now automate repetitive tasks such as email marketing, social media posting, and ad campaigns.
This is not just for the sake of efficiency, but so they can segment their prospective leads and provide a more personalized experience and content strategy for their customers. The technology we use makes these tasks easier, and can provide data to further enhance and improve our marketing efforts.
HOW DOES AUTOMATION WORK?
Marketing automation technology is used to improve your view into the ‘marketing to sales’ funnel of your business. Typically, once implemented, you will begin to see extraordinary insights into your marketing and sales practices, and ways to improve them.
By analysing the data created by the marketing automation technology, it is easier to segment and track your conversions, and then personalise your marketing to further improve your lead generation. So put simply, it makes it easier to put the right message in front of the right person at the right time
WHICH PLATFORM IS RIGHT FOR YOUR BUSINESS?
There is no simple answer to which automation platform is right for a business. That’s why we don’t just focus on one platform, we work with a wide range of different solutions from Hubspot and Salesforce, to Mailchimp and more.
As a result we will carefully evaluate your business needs and recommend a solution which is right for you based on your specific goals, budget and resources.
WHY SHOULD BUSINESSES USE MARKETING AUTOMATION TECHNOLOGY?
Using marketing automation technology can dramatically help organizations improve their results from lead generation and sales nurturing efforts. This means improving the overall ROI for the business and reducing the average cost per acquisition.
Understanding your customers, the consumer journey that they are taking and tracking their decision making process can all be translated from data and analytics provided through marketing automation. Used correctly, this can hugely increase the efficieny of marketing campaigns.