4 of the hottest digital marketing trends for 2023, from our Campaign Manager, Brooke

In a fast-changing digital world, it's important to stay ahead of the curve.

To retain your customers, scale your business and stay ahead of the competition, our Campaign Manager, Brooke has identified 4 key trends in the next five years and beyond that your business should keep an eye on.

Trend 1: A deeper focus on the Customer Experience.

Customers are demanding new and better experiences. Organisations that deliver this will win in the long run. You have to connect with your customers in a more personalized way, across channels, and across the globe.

Great customer experience will build trust with audiences and a more distinctive position in the market for your brand.

Trend 2: Huge importance of First Party Data.

As privacy laws have hugely affected how marketers can gather data, now more than ever, we need to focus on implementing savvy methods of data collection.

First-party data is a term that refers to data that you collect directly from your customers. For example; via channels you own, such as your website, app, or emails. One way to do this is through utilizing email and SMS: Use your email and SMS campaigns’ metrics (opens, clicks, unsubscribes, spam reports, etc.) to learn about your customers’ preferences and behaviours.

Trend 3: TikTok continues to dominate social media marketing.

In 2023, TikTok is focusing on usability for businesses and improving targeting options for advertising which will make it a bigger and better platform for brands going forward. Also, as consumers are frequently using TikTok as a search engine, TikTok will also expand its search capabilities in 2023. This will allow for a shift in product discovery, which is huge for brands, especially those prioritizing traditional SEO!

Trend 4: Content in the form of short, clear videos with simple messages.

TikTok and Instagram Reels are all the rage—and, no question, they’re here to stay. They offer a great way to engage your customers in a rapid-fire way. And with short-form video taking over and attention spans constantly dropping, businesses have a bigger challenge than ever to deliver on this  type of content.