SEARCH ENGINE MARKETING
GAIN TRAFFIC & VISIBILITY THROUGH SEM.
Search Engine Marketing is used to optimise the promotion of businesses in the attempt to gain traffic and visibility from search engines, notedly, Google.
There are many different ways to target audiences using SEM. Some may be better suited to your business needs and goals, depending on your target audience and consumer journey. From Google Search Ads to Google Shopping and Youtube display ads, we can maximise your online marketing needs.
GOOGLE SEARCH ADS.
Google Search Ads allow your business to be just a simple search away from being seen by millions of potential customers. Search ads appear next to organic Google search results when people search relevant keywords to the products and services you offer. The best part is that you only pay when people click your ads to visit your website.
These Google searches can now take place on PCs, tablets, and smartphones, meaning that your ads have the potential to be seen at any time and by anyone.
GOOGLE DISPLAY ADS.
Google Display Ads appear on over two million websites and in over 650,000 apps, so your ads can show up wherever your audience is. There are a few ways in which your ad can be shown across the Google Display network – in text ads, banners, Gmail ads and in-app ads.
A huge benefit of having a display ad campaign is the option to run re-marketing campaigns. These ads work to continually remind potential customers who have visited your site but not yet converted, that you have products they are interested in, and hit them with key corresponding visual messages until they take action.
Google Display advertising is one of the most cost effective way to create a strong connection and brand recall with potential customers and your business.
GOOGLE SHOPPING ADS.
If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads.
Shopping ads allow retailers to increase the chance of finding shoppers that are more likely to complete a purchase by featuring product information directly in the ads. This helps to inform the customer when they are making their purchase decision.
More than one of your Shopping ads can be shown for a user’s search. This offers an added capability for you to reach shoppers with double the volume of ads for only one search.
VIDEO ADS ON YOUTUBE.
YouTube is without question one of the largest platforms for businesses to advertise on today. It is the worlds second-biggest search engine after Google, with almost 2 billion monthly users. Businesses can now choose to use Video Ad campaigns to target users based on different criteria.
Video ads are shown only to the people you want and you only pay when they watch. This way, you won’t waste money advertising to people who aren’t interested in your business, products or services. You can select the audience you want based on age, gender, location, interests, and more. Plus, you only pay when they engage with your ad. If they skip it before 30 seconds you don’t pay a cent.