WE’RE AN INNOVATIVE DIGITAL MARKETING AND ADVERTISING AGENCY.
LOCATED IN EDEN TERRACE, AUCKLAND.

Brand Identity & Packaging Design.

The Whitening Co is a brand identity, strategy and e-commerce project built entirely from scratch, all the way from concept, ideation & iteration through to implementation, platform creation, production and entrance to market strategy.

Get in touch

The brief.

To re-invent the at home teeth whitening experience. Design, position & produce a trusted premium/luxury at home teeth whitening product/brand with the ability to grow into a fully fledged cosmetic lifestyle brand. Developing a cohesive visual identity and brand strategy system we help to set the company up for the future, readying the brand for expansion into physical clinic locations. 

Ensuring the brand is both accessible and affordable was a must.  Through considered tone and refined aesthetic direction we have crafted a product with high value perception, matching beautiful design with competitive pricing and exceeding value compared to any competitor product through the actual value of usage.

With a minimalist & premium design ethos at the core, carefully considered and refined aesthetics aid the The Whitening Co in offering and communicating their exceeding value as a simply superior product. 

 

 

DELIVERABLES.

Research/Strategy – (Aesthetic research, positioning, copywriting/tagline development).

Logos, Icon, Combo Mark, Brand assets & Signage, Tagline, Colour Scheme, Overarching Strategy, Brand & Usage Guide, Packaging Design, Packaging Sampling and QA.

This project was spread over the course of 6 months. Today The Whitening Co is a successful brand generating a healthy profit margin through their online store, not to mention a loyal brand following as well.

WANT TO KNOW WHAT’S INVOLVED WITH A PROJECT LIKE THIS?

We’ll share details regarding timeframes, pricing estimates and our process. Speak with one of our brand strategists about your next project today.

Contact Us

RELATED PROJECTS.

Ice N Fire

Ice N Fire

Fusion burgers, shakes and coldstone ice cream. We've turned this quality Sandringham eatery into a franchisable, future classic.

post arrow link
Pleasuredome

Pleasuredome

Devised the strategy-led digital campaign promoting Pleasuredome The Musical, successfully achieving what you call the FOMO Factor!

post arrow link
Joblist

Joblist

Produce, develop and implement the go-to-market digital and creative strategy for nationwide disruption.

post arrow link
Best Foods

Best Foods

Design and implement the digital strategy and creative to not only promote the festival but also leverage the event sponsorship.

post arrow link