THE MAKING OF A FUTURE CLASSIC.
The challenge – To take a fusion Sandringham eatery and turn it into a scalable, kiwi classic.
The result – See for yourself.
To design, craft & implement a unique visual identity & brand system for Ice n Fire, a new take on the classic burger joint.
We have crafted an identity that is both, nostalgic yet still relevant and very much of the times… playing on classic Kiwiana design ideals and clichés with a fusion twist.
INF is a local business with big ambitions, keeping this in mind we have developed an overarching brand strategy that plays on the subconscious of our customer, recreating that warm, inviting feeling of local takeaways for dinner as a child. A clear and concise colour scheme, motif system and visual hierarchy has been implemented to ensure the franchising success of the brand into the future.
Strategy & Brand identity framework:
Design, Development & Implementation.
Logos & Brand Marks
Copy Writing & Tone
Packaging & Signage
Icons & Mascots
Posters & Flyers
Menus and all branded collateral.