Connecting through social media platforms is a more modernised approach to increasing levels of exposure and awareness with potential consumers. Influencer marketing is an emerging trend in the marketing world and businesses are noticing huge return when this strategy is applied.
Consumers are turning to online branding messages and relying on the opinion of influencers who have a large social following to make decisions around their purchases.
Social media is no longer a platform used by the younger generation and usage rates are seen to increase again in 2018.
The percentage of Kiwis using social media (Adhesion 2018):
Connecting with influencers who represent qualities of your business will automatically connect you with a large audience that will relate to your product and have potential purchase interest. This is the most efficient and effective way to connect with your target audience.
One of the best things about influencer marketing is that influencers already have a grounding of trust with their audience therefore any brand advertised through their platforms will be respected and considered worth trying. 92% of people trust recommendations from people over brands.
Influencer marketing can only be effective when it is seen to be authentic. Having the right influencers for your product or service that reflect key values of your business will determine this.
An example of authentic influencer marketing:
- Having an All Black promote Tank
This is considered an authentic promotion due to it aligning with the All Blacks values and being a product they would consume. This would reach people who are potential advocates for healthier diets and lifestyle therefore targeting the right audience for Tank.
An example on non authentic influencer marketing:
- Having an athlete promote Burger King
This is considered a non authentic promotion due to it not aligning with an athletes lifestyle perception of maintaining a healthy diet. This may result in followers no longer recognising this influencer as a credible source for recommendations reflecting negatively on their image.
When used correctly influencer marketing can be a game changer for your business. Here at Flight Digital we are able to connect you with relevant and respected influencers to boost your exposure and relevance in the market today.
For more information on how influencer marketing can work for your business and other services we offer check us out at Flight Digital