Toitu
Turning climate credibility into digital clarity.
Industry
Professional Services
SERVICE
Customer Experience Strategy
UX & UI Design
Development
YEAR
2025
WEBSITE
toitu.co.nz
We partnered with Toitū Envirocare to transform its digital presence into a trusted, future-ready platform that empowers organisations to take confident, credible climate action.
As Aotearoa’s leading carbon and environmental certification provider, Toitū Envirocare’s previous website no longer reflected its authority, accessibility or scientific rigour. Complex navigation and fragmented content were limiting engagement and lead generation. Together, we reimagined the platform as more than a website but as an active guide for organisations navigating sustainability. The result is a scalable, purpose-built digital foundation designed to educate, convert and evolve alongside a growing climate movement.
84%
Lower carbon footprint per pageview
80%
Increase in qualified enquiries
Sustainability was not a message layered on top, it was embedded into the infrastructure itself.
Through lightweight design systems, performance optimisation, clean code and low-carbon hosting, the platform produces just 0.13g CO₂e per pageview - 84% less than the global average. A dark mode toggle further supports energy efficiency at user level.
The digital experience reflects Toitū’s ethos: toitū means to actively sustain.
Internally, a flexible headless CMS gives the Toitū team autonomy to iterate, expand and campaign with agility; ensuring the platform continues to evolve alongside the movement it supports.
Trust is central to climate action. We elevated Toitū Envirocare’s certified member network (over 1,000 organisations)through authentic case studies, a searchable directory and shared success stories. This transforms the website from an information source into a visible ecosystem of collective progress.
Outcomes
- 80% increase in qualified enquiries
- Stronger engagement and longer session duration
- Carbon rating B (cleaner than 75% of websites globally)
- Improved SEO performance and discoverability
- Flexible, future-ready CMS for continuous growth
