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AKLMELLDN

Sneaker Freaker x Saucony

Retrotech aesthetic – an assorted blast from the Y2K past.

Industry

Content-Led Platform

SERVICE

Strategy

Design

Development

YEAR

2026

WEBSITE

sneakerfreaker.com
Two pairs of bright green, red, and orange Saucony running shoes on dark pavement.Two pairs of bright green, red, and orange Saucony running shoes on dark pavement.

Performance meets street culture

We partnered with Sneaker Freaker to explore Saucony’s Retrotech revival, connecting performance innovation, iconic silhouettes and contemporary sneaker culture. The feature spotlights three key models: the ProGrid Omni 9, ProGrid Ride 1 and ProGrid Guide 7, tracing their evolution from performance running staples to streetwear essentials.

Website displaying "Saucony Retrotech Road Map" with three retro sneakers, next to a "2000s-Style" article.Website displaying "Saucony Retrotech Road Map" with three retro sneakers, next to a "2000s-Style" article.
Four images showcasing various sneakers, including green and gold, light gray, and white with neon socks, on feet and on display.Four images showcasing various sneakers, including green and gold, light gray, and white with neon socks, on feet and on display.

Explore every angle

Draggable 3D shoe models invite users to rotate each silhouette and examine its details from every angle, bringing materials, construction and craftsmanship into focus. The result is a hands-on digital experience that connects Saucony’s performance legacy with its cultural relevance today.

Web page displaying white, red, and silver Saucony sneakers for a "Retrotech revival."Web page displaying white, red, and silver Saucony sneakers for a "Retrotech revival."
A grey, black, blue, and red sneaker floats on a white background with the text "ProGrid Omni 9".A grey, black, blue, and red sneaker floats on a white background with the text "ProGrid Omni 9".

An immersive, interactive story

Built with GSAP, the experience uses horizontal scrolling to guide readers through a dynamic editorial journey. Rich imagery and considered storytelling balance technical details with the design features, colourways and collaborations driving renewed interest in retro performance footwear.

A tablet screen showing a sneaker article, next to two white, blue, and lime green Saucony shoes.A tablet screen showing a sneaker article, next to two white, blue, and lime green Saucony shoes.

Next project

The Big Idea

A future-ready editorial platform for bold storytelling.
A person in black in a dynamic pose on a dark stage with swirling white light streams projected across the floor and wall.A person in black in a dynamic pose on a dark stage with swirling white light streams projected across the floor and wall.