Metlifecare
Designing for clarity for life’s next chapter.
Industry
Professional Services
SERVICE
Customer Experience Strategy
UX & UI Design
Development
YEAR
2024
WEBSITE
metlifecare.co.nz
We partnered with Metlifecare to create a considered, future-ready digital platform that simplifies complex retirement living choices while strengthening lead generation across multiple villages and regions.
Choosing a retirement village is deeply personal, and often overwhelming. Metlifecare’s previous platform struggled to guide users clearly through a complex portfolio of locations, living options and care services. We reimagined the digital experience as a supportive guide, balancing warmth and trust with clear pathways to enquiry. The result is a scalable, lead-focused platform designed to support families at every stage of decision-making.
Clear comparison tools, streamlined enquiry pathways and thoughtful content hierarchy reduce cognitive load while maintaining emotional reassurance.
Metlifecare operates across multiple villages, regions and living offerings; each with its own nuances. We restructured the site architecture to simplify exploration, helping users navigate locations, care levels and lifestyle options with confidence.
Content is structured to balance storytelling with practical detail, ensuring users feel informed rather than overwhelmed.
In a high-consideration category, credibility and empathy are critical. We crafted a refined visual system that reflects Metlifecare’s warmth and professionalism; pairing it with conversion-focused UX to support measurable lead growth.
The new platform provides Metlifecare’s internal team with greater flexibility to manage village content, update availability and adapt messaging across regions.
The modular architecture supports future expansion, improved SEO performance and evolving customer needs; ensuring the experience remains relevant as demand and offerings grow.
106%
Reduction in bounce rate
115%
Increase in pages viewed per session
65%
Reduction in bounce rate
