Cure Kids

Designing digital with heart.

Industry

Not-for-profit & charity

SERVICE

UX Strategy

UX & UI Design

Website Development

YEAR

2024

WEBSITE

curekids.org.nz

Person in blue gloves adjusting a microscope.

We partnered with Cure Kids to transform its digital presence - creating a scalable, purpose-led platform that highlights the research they fund, not just the children they support.

Cure Kids raises funds to support major research breakthroughs in child health, currently backing over $19 million in research projects. However, their previous website centred heavily on “sick kids” rather than the life-changing research being funded. Built on an inflexible monolithic CMS, the platform struggled to scale content, structure research information, or support meaningful donation journeys. We reimagined the site as a hopeful, research-led ecosystem - making complex information accessible to supporters while retaining credibility with the medical community.

A laptop, tablet, and smartphone display the Cure Kids website and app with a purple design, featuring a smiling child on the laptop.

Algolia search integration ensures supporters, families and clinicians can quickly find relevant information, transforming a vast research archive into an intuitive experience.

Child health research is layered and technical. We developed sophisticated data modelling to correlate health conditions, researchers and funded projects; creating structured pathways that allow users to explore the impact of donations in meaningful ways.

A smiling woman stands with a young boy with a skin condition and a young girl with a nasal cannula.

A comprehensive design system now supports both the core Cure Kids brand and sub-brands such as Red Nose Day - ensuring consistency while enabling campaign flexibility.

We evolved Cure Kids’ digital brand to reflect hope, optimism and forward momentum. Bespoke illustrations and a refined UI system soften complex subject matter while maintaining credibility. The new Red Nose Day minisite extends the brand into a vibrant, high-engagement fundraising moment.

A hand places a coffee capsule into a black espresso machine on a white tiled counter, next to a cup of espresso and a box of capsules.

Two smartphones display the Cure Kids website on a purple background, featuring a smiling child and child health research breakthroughs.

The result is a platform that educates, inspires and converts - without compromising compassion.

Generosity thrives on clarity and context. We designed a bespoke donation UX component allowing users to contribute in-context; directly from research stories, condition pages or campaign content. Integrated with Stripe, the experience removes friction while reinforcing the connection between donation and tangible impact.

Three smartphones display "Cure Kids" app screens about dental health research, showing funding progress, research impact, and donation options.

Cure Kids website homepage with a purple background, text reading "Hello, I'm Big Research." and "I'm the thing that means Big Breakthroughs can be made. So that little lives can be saved.", a waving hand illustration, and a "Donate now" button.

Outcomes

Structured and searchable $19M+ research portfolio
Clearer pathways between conditions, researchers and projects
Enhanced supporter engagement and content exploration
Flexible brand and campaign system supporting Red Nose Day
Integrated, context-driven donation journeys
A scalable digital foundation replacing legacy technical debt

Next project

NZ Mint