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Engineering a future-proof media platform

Industry

Content-Led Platform

SERVICE

Strategy

Design

Development

Headless Commerce

YEAR

2023

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A collage of diverse sneakers surrounding a red "SNEAKER FREAKER" logo.A collage of diverse sneakers surrounding a red "SNEAKER FREAKER" logo.

When culture moves fast, your platform has to move faster. We modernised a global sneaker culture platform to enable flexible growth and seamless content production at scale.

When culture moves fast, your platform has to move faster. We modernised a global sneaker culture platform to enable flexible growth and seamless content production at scale.
As Sneaker Freaker grew into a global authority on sneaker culture, its legacy platform began limiting speed, scalability and editorial agility. We replatformed the site using a modern headless architecture; transforming it into a faster, more flexible foundation built for long-term growth and frictionless publishing.

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$39K

Annual hosting reduction

90K+

Article migration

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Audrey - Chief Editorial Officer

“Flight Digital is a valued technical partner of the Sneaker Freaker team. They truly understand our business, velocity and pace that we require of our content production, and the reliance of our platform to enable this, and drive performance from, globally. We've worked with Flight on our core website, they've launched our new sub-brand performance, and continue to lend a creative technology piece to help with our brand activations.”

A person's hands hold Sneaker Freaker magazine Issue 49, featuring a red and blue New Balance Salehe Bembury sneaker in grass on the cover.A person's hands hold Sneaker Freaker magazine Issue 49, featuring a red and blue New Balance Salehe Bembury sneaker in grass on the cover.
A website pop-up titled "Latest Releases" displays nine different pairs of sneakers, including Nike, Adidas, and Air Jordan, against a blurry background of a person's legs.A website pop-up titled "Latest Releases" displays nine different pairs of sneakers, including Nike, Adidas, and Air Jordan, against a blurry background of a person's legs.
A hand holds a black and red Air Jordan 6 sneaker against a dark background.A hand holds a black and red Air Jordan 6 sneaker against a dark background.

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