COMPLETE DIGITAL STRATEGY, WEBSITE DESIGN, DEVELOPMENT, STRATEGY IMPLEMENTATION, REPORTING AND RECOMMENDATIONS.
Transformers of Beauty
Easy on the eye and a pleasure to work with Samala Robinson Academy of Makeup has been one of our most creative clients yet. We worked to develop and design a complete digital marketing strategy including everything from content planning, Social campaigning, Google Adword optimisation right through to a full website rebuild and redesign.
SRA’s end goal is to establish themselves as an industry leader and ultimately fill each enrolment intake in high demand.
We were able to achieve this goal by communicating key messages to potential students in a cost-effective way through a comprehensive digital marketing strategy. This included setting up a range of push and remarketing social campaigns that allowed us to target different audiences with the corresponding messages encouraging them to enrol with SRA.
Due to the seasonal nature of class enrolments budgets were allocated based on intake dates ensuring potential students were targeted at the right time and only when they were thinking of commencing their studies, therefore, no spending was wasted.
At Flight Digital we pride ourselves on being dynamic and flexible with all clients allowing small or large scale changes to be made throughout the project ensuring outcomes exceed expectations. This project tested this quality by requiring a complete redesign of the digital marketing strategy to adapt to the ever changing online behaviours of potential students.
Over a three month period, through our social campaigns, we were able to reach approximately 141,100 people in SRA’s target market refined through extensive A/B testing. Achieving 11,440 clicks through to the website and a 3% engagement rate we have successfully filled every class to full capacity.
Our social campaigning is complemented by our Google Adwords set up and optimisation which has ensured first page visibility across all highly relevant keywords. Over this same period we have achieved a 4.8% click through rate on paid search ads, which has resulted in 871 enquiries through a phone call or form submission.