Samala Robinson Academy


Transformers of Beauty

Easy on the eye and a pleasure to work with Samala Robinson Academy of Makeup has been one of our most creative clients yet. We worked to develop and design a complete digital marketing strategy including everything from content planning, Social campaigning, Google Adword optimisation right through to a full website rebuild and redesign.

SRA’s end goal is to establish themselves as an industry leader and ultimately fill each enrolment intake in high demand.

Our Strategy

We were able to achieve this goal by communicating key messages to potential students in a cost-effective way through a comprehensive digital marketing strategy. This included setting up a range of push and remarketing social campaigns that allowed us to target different audiences with the corresponding messages encouraging them to enrol with SRA.

Due to the seasonal nature of class enrolments budgets were allocated based on intake dates ensuring potential students were targeted at the right time and only when they were thinking of commencing their studies, therefore, no spending was wasted.

At Flight Digital we pride ourselves on being dynamic and flexible with all clients allowing small or large scale changes to be made throughout the project ensuring outcomes exceed expectations. This project tested this quality by requiring a complete redesign of the digital marketing strategy to adapt to the ever changing online behaviours of potential students.


Over a three month period, through our social campaigns, we were able to reach approximately 141,100 people in SRA’s target market refined through extensive A/B testing. Achieving 11,440 clicks through to the website and a 3% engagement rate we have successfully filled every class to full capacity.

Our social campaigning is complemented by our Google Adwords set up and optimisation which has ensured first page visibility across all highly relevant keywords. Over this same period we have achieved a 4.8% click through rate on paid search ads, which has resulted in 871 enquiries through a phone call or form submission.

Our Promise

No Locked-in Contracts
We see a big problem in the industry where businesses are being locked into contracts that do not allow them to leave for a minimum term. Digital marketing is a financial investment and if you aren’t getting out more than you are putting in, something needs to change. At Flight Digital the contracts are open-ended, we have your best interest at heart and work hard to nurture profitable long-term relationships.
Dynamic Budgets
As your business grows we will provide budget recommendations based on maximising your return on investment and reducing your cost per conversion. We are a phone call away if you want your daily budgets increased or decreased, if you have a lull period due to seasonal factors we will adjust accordingly to suit your businesses profitability and success.
Our Account Managers Are Digital Marketing Strategists 
Your account manager and point of contact is an expert in their field and able to answer all question regarding change and recommendations with competitive value, then able to implement these changes on the spot.
For Agencies and Agents, at the end of every month you will receive a report in your inbox on the performance of your campaign and recommendations moving forward. Besides these monthly updates we have an open door policy so you are free to pop in anytime!

Our Difference

We are a full-service digital marketing agency; We build websites, design engaging brand communications and implement multi-channel, digitally-led campaigns. We create and execute complete digital strategy, from research, concept, and planning, right through to content creation, launch and reporting. Executed and optimised with no hidden fees and full transparency.
Our goal is to create industry leaders, maximise disruption and raise the benchmark on innovation by delivering world-class campaigns to listening audiences. We take the time to understand your business, your goals and the industry you are operating in so we can drive real value and maximise ROI. Our team of specialists work in collaboration with you to solve existing business problem and identify new opportunities.
Our offering redefines the common set-and-forget strategy, always striving to push the boundaries and challenge the platforms to their upmost potential – this means staying up to date with digital trends, industry news and consumer online behaviour.
We blend a variety of platforms to build your brand personality, community and ultimately conversions. We promise to always be thinking ahead, challenging the norm and putting you in the forefront of consumers minds.

We've been recognised as one of the industries most disruptive up-and-comers.