HOW WE MANAGED TO HELP SELL OVER 50,000 TICKETS TO ONE OF THE SOUTHERN HEMISPHERES BEST MUSICALS IN HISTORY.

The plan of attack.

With 4 campaigns set to achieve; Engagement, Video Views, Link Clicks and Page Likes we were able to saturate the Auckland market with such a hype! Our first goal was to drive traffic to the site so we could build up our re-marketing list then simultaneously drive engagement and social growth with fun, fresh content. So not only was an individual followed around with Pleasuredome content but the content was absolutely buzzing and this created the FOMO factor! This generated earned media, their fans were starting to promote them themselves by sharing and tagging their friends and family.

The verdict.

“These guys are the greatest, like for reals. Their work simply smashed though all of our expectations. The team are incredibly helpful, strategic & passionate about what they do. There is no way any of my future creative projects won’t be maximising digital marketing, and flight digital, are the pick of the bunch.”
“Charlie McDermott”

Written by Team · · 2018