Flight Digital Maori Logo

FOR MAORI LANGUAGE WEEK AKA ‘TE WIKI O TE REO MAORI’, WE DECIDE TO TOUCH ON WHAT IT MEANS TO US WITHIN THE DIGITAL SPACE.

Flight Digital’s lead brand strategist, Sam Dean, re-creates our logo in Māori, by hand of course.

Te Wiki o te Reo Māori has begun.
Māori Language Week, Te Wiki o Te Reo Māori, is a government-sponsored initiative promoting the use of Māori language. The week is part of the broader Māori language revival and raises public awareness for Māori language revitalisation, learning and public usage.

Māori language doesn’t have a lot to do with our service day to day, which upon realisation, our team agreed we have a unique perspective by which we could contribute to the conversation around Māori language. We’re modern-day scribes (writers not rappers), in the past year we’ve written copy for over 70 websites, published over 1,000 short articles on behalf of clients, written copy for well over 500 social ads, well over 500 Google ads, designed numerous different ad creatives, and emails? well, somewhere in the thousands. Over 99% of these in English, under 1% in Chinese, 0% of these in Māori.

The value that we see in Māori language week is the opportunity to open a conversation, (opinion) arguably New Zealand’s culture, being so diverse and young, doesn’t have a hugely definitive identity nationally. As a country, we’re only really a few hundred years old, we’re still very much a developing nation, with a diverse range of culture’s spread through a range of nationalities. As a country, we’re in a unique position where we have a range of ethnicities throughout our schools, we’re able to form culture, the heart of this culture could be considered to be Māori language.

What does this have to do with Flight Digital? Today, not a lot… We look forward to a day where we’re writing more Māori integrated copy for Ad’s and websites, in order for this to happen, there needs to be a cultural shift through business, which we believe Māori language week and the media coverage around it has potential to set such change in motion.

As an agency, we touch base with business owners on a daily basis, form strategy and marketing initiatives on behalf of clients across a range of different industries and deliver these messages to literally millions of people each year. We plan to show our support not only during this awareness week but ongoing, integrating Māori language in our day-to-day office culture and giving further consideration to incorporating the language when forming strategies for clients. The question is, what are you going to do to help form and preserve the language at the heart of NZ’s culture?

Learn more here:
http://www.tewikiotereomaori.co.nz/

Flight Digital’s lead brand strategist, Sam Dean, re-creates our logo in Māori, by hand of course.

Written by Team · · 2018