Connecting through social media platforms is a more modernised approach to increasing levels of exposure and awareness with potential consumers. Influencer marketing is an emerging trend in the marketing world and businesses are noticing huge return when this strategy is applied.
Consumers are turning to online branding messages and relying on the opinion of influencers who have a large social following to make decisions around their purchases.
Social media is no longer a platform used by the younger generation and usage rates are seen to increase again in 2018.
The percentage of Kiwis using social media (Adhesion 2018):