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TOES Project – NZTA Submissions for the East West Link Proposal

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A little something we worked on with The Onehunga Enhancement Society TOES in March, in an effort to raise awareness and receive submissions from all who would be affected by the East West Link proposal going forward.

Today we can gladly say that the campaign received the third most submissions that the Environmental Protection Association (EPA) had every received.

As we were contacted late in the mix, work for this campaign start to finish was under two weeks. For this campaign we ran targeted Advertisements across various media platforms including Facebook, Instagram, YouTube, Google Search Network, Google Display Network, Mailchimp Campaigning and Gmail Advertising!

The second hearing is scheduled to start on the 27th June. Fingers crossed the plan that goes forward allows community access to valuable coastal land for development in Onehunga!

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Google Maps updates Android app with real-time traffic info, nearby places & bus schedules

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Google updated its Google Maps app for Android today, adding three new tabs that display real-time info on nearby places, traffic conditions and public transit schedules.

According to the announcement, swiping up from the bottom of the Google Maps home screen will display a Places tab, a Driving tab and a Transit tab.

The Places tab delivers a curated list of nearby restaurants, along with info on nearby ATMs, pharmacies, gas stations and grocery stores.



From the Driving tab, users can see nearby traffic conditions and real-time ETAs (if they have home and work addresses saved). Tapping on the “start driving” option will prompt real-time traffic info during route.


The Transit tab displays bus and train recommendations depending on a user’s saved home and traffic addresses, along with ETAs for arrival times. For buses and train schedules to alternative locations, users can swipe down to find nearby transit stations and schedules.


“Whether you need to get to work or you’re just looking for a quick bite around you, Google Maps gives you personalized information about your world so you can make decisions and get around with confidence,” writes Google Maps product manager Marcus Lowe.

The Importance of Best Practice SEO

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Did Google update their Penguin algorithm? Did Google block private blog network links? Something happened.

Google may have made some tweaks to their algorithms this week on how they target link spam and other forms of spam. Google would not confirm or deny there was an algorithm change, but based on the signals I am tracking, there appears to have been an algorithm update that has hit those who undergo more aggressive link building.

The update seems to have happened around February 1, 2017. It may have been a tweak to how Google Penguin detects and discounts spammy links, or it may be a totally new algorithm — we are unsure. But many of the folks within the “black hat” SEO community seem to be noticing this and complaining that their tactics are not working as well.

Some are saying that their PBNs, private blog networks, are not working as well. Some are saying Google is slower at picking up new links. Some think Google hit their sites with penalties.

The vast majority of the Google search results tracking tools, such as MozCast, Algoroo, RankRanger and many others, are showing significant turbulence around February 1.

This is all despite many of the more “white hat” SEO communities not really noticing or complaining about ranking changes in Google.

If we had to guess, I’d say this is an algorithm update around how Google discredits spammy links, maybe updating the Penguin algorithm or something else.

We should note that Google did launch an algorithm update specifically for Google Japan and Japanese content this morning, but that is unrelated to this link update.


For More information visit Flight Digital.