2018

Meet Rose

· 2018

AFTER 6 WEEKS ON THE JOB, WE DECIDE TO HELP YOU TO GET TO KNOW ROSE A LITTLE BETTER WITH SOME Q & A’S.

Our latest addition to the team in marketing and account strategy. We were lucky enough to reclaim Rose from a brief stint in the UK. Rose has a vast knowledge across corporate marketing strategy including Linkedin, Facebook, Google and email marketing. She’s passionate, focused and driven, her experience in the industry continues to strengthen our strategy while her personality contributes to moulding an overall positive team morale.

Q & A's

What’s your claim to fame?

I was once on the same roller coaster as Snoop Dogg

How do you prefer to learn?

I learn by doing. Just throw me in the deep end!

What did you want to be when you were in high school? how has that journey developed?

I knew I always wanted to work in marketing but was never sure on what direction I would take. I’ve dipped my toes in a few industries beginning in Freight & Logistics to Gift Experiences but am happy to say I’ve found my passion in the Digital Marketing space.

What is it about Flight Digital that attracted you?

I was ready for something new in my career and wanted to learn and be part of something fresh and innovative. I heard about Flight Digital through a friend and seen them through all their Display Ads… and when I walked into the office and saw all the plants I knew I would like it here. And I’m happy to say it’s lived up to expectations!

If you didn’t have to sleep, what would you do with the extra time?

Eat. Am I right?

What skill would you like to master?

I’d love to be able to speak French

What song have you completely memorised?

Wish You Were Here – Pink Floyd

What would be your first question after waking up from being frozen for 10 years?

Is Coronation Street still on TV?

What were the best six months you have spent working in your career? (might want to word the question differently)

I lived and worked in London for 2 years and learned so much during this time, not only about marketing but also about different cultures and about myself. I also travelled a lot with work, which wasn’t a bad perk.

What could you give a 40-minute presentation on with absolutely no preparation?

I could talk your ears off about overseas prisons.

What fad or trend do you hope comes back?

Do sticker collection books still exist?

pleasuredome-social-media-showcase digital marketing agency auckland

Pleasuredome The Musical Digital Strategy

· 2018

HOW WE MANAGED TO HELP SELL OVER 50,000 TICKETS TO ONE OF THE SOUTHERN HEMISPHERES BEST MUSICALS IN HISTORY.

The plan of attack.

With 4 campaigns set to achieve; Engagement, Video Views, Link Clicks and Page Likes we were able to saturate the Auckland market with such a hype! Our first goal was to drive traffic to the site so we could build up our re-marketing list then simultaneously drive engagement and social growth with fun, fresh content. So not only was an individual followed around with Pleasuredome content but the content was absolutely buzzing and this created the FOMO factor! This generated earned media, their fans were starting to promote them themselves by sharing and tagging their friends and family.

The verdict.

“These guys are the greatest, like for reals. Their work simply smashed though all of our expectations. The team are incredibly helpful, strategic & passionate about what they do. There is no way any of my future creative projects won’t be maximising digital marketing, and flight digital, are the pick of the bunch.”
“Charlie McDermott”

How we do better business

· 2018

WE’VE ONLY BEEN IN BUSINESS FOR 18 MONTHS YET WE’RE WORKING WITH SOME OF NEW ZEALAND’S MOST SOUGHT AFTER CLIENTS…
HOW?

Aside from a lot of hard work, it’s reasonably straightforward.

We win our clients by delivering exceptional service on each and every project, which reflects in our clients’ campaign results. We aim for our standard of work to be nothing short of the best the industry has to offer. Other potential clients see this.

How do we deliver results differently to other agencies?

It’s simple, our digital agency has extremely streamlined processes, with internal software used for time tracking, reporting, automated invoicing and billing. This allows us to track our team’s time on each project down to the minute, allocating time fairly between clients and giving accurate start/finish dates for all projects.

What does this leave us with?

By automating the admin associated with each account, our marketing strategists can spend more time delivering exceptional strategy, rolling out exceptional campaigns which earn exceptional results.

Rethink East West Link – NZTA Digital Campaign

· 2018

WE HELPED EMPOWER KIWIS BY LETTING THEM HAVE THEIR SAY ABOUT WHAT TO DO WITH THE ONEHUNGA WATERFRONT. TO ROAD OR NOT TO ROAD.

In March 2017,we worked with The Onehunga Enhancement Society TOES  in an effort to raise awareness and receive submissions from all who would be affected by the East West Link proposal going forward.

Today we can gladly say that the campaign received the third most submissions that the Environmental Protection Association (EPA) had ever received.

As we were invited to the party late in the mix, work for this campaign start to finish was under two weeks. For this campaign, we ran targeted ads across various media platforms including Facebook, Instagram, YouTube, Google Search Network, Google Display Network, Mailchimp Campaigning and Gmail Advertising.

Today, under a Labour government the proposed road layout has been rejected, which for many in Onehunga is a huge success. The waterfront will remain untouched, light rail will prevail and a new plan for linking the East and the West roading network will be put in motion.