6 DIY Steps to a 6 Figure Trades Startup

· 2018

6 DIY Steps to a 6 Figure Trades Startup


Tradies may get the ladies, but here’s how to get 6 figures with your own trades startup.

Thinking of starting or scaling a small trades business?

Follow these 6 simple steps, if you’re not turning 6 figures in the first year, you’re doing something seriously wrong. We’ve kept it super simple, it should take you about two hours to get it set up!

Step One:

Google My Business / Get on Google Maps, this will require an address, 25 minutes on a laptop and a 2 week wait for verification + 5 min to verify. 

Here’s how to get started here.

Step Two:

Basic SEO (list yourself on No cowboys, Heart of the city, Builders Crack, White pages) hit the buzzwords, the areas you service and the services you’re confident you can deliver on! Make sure you list a valid email address and phone number, show off your logo and include any photo’s which may support your case!

Learn more about SEO and basic starter steps here.

Step Three:

Basic Social Media Marketing – Create a Services Facebook page. Depending on the number of services you offer this could take between 20-40 minutes. Use your company logo as your profile picture, use a project photo or team photo as your cover photo. Include all the bells and whistles, phone numbers, a full description of all services as well as a brief section about your business, what’s your point of difference? 

Simple steps for setting up a Facebook page and what to include here.

Step Four:

Basic Content Marketing – Share completed projects and updates on your Facebook page, people will reference this! The more photos with descriptions the better, what you got up to on the construction site today, anything that shows your personality and the personality of your brand, you get extra points for before and after photos and Rose reckons shirtless photos are likely to increase post engagement. 

Step Five:

Get the word out – Use your personal contacts to get the word out through Facebook. Invite people to like your page through your page, share your page on your personal news feed, harass the group chat, make an Instagram post about it. Put your face on your page somewhere, once they see your mug on a well-structured Facebook page showcasing your well-written services and trades standard photography,  they’ll be into it.

Step Six:

Community pages – Once you’ve got yourself set up on social media, it’s time to get the word out to everyone in the areas you service, get your hustle on! Post in community groups you’re able to service every week and we know you’re going to get enquiries! Use a photo which showcases the service you’re offering, if you’re a plumber or a sparky, this can be tricky, get creative and make it work!

Have a copy and paste template with an image, spend 15min per week posting during peak times, 6.30pm will do it.

Aucklanders here are a few pages for you to post in:

Auckland buy/sell/swap

Buy/sell anything Auckland

Auckland buy/sell/trade

Find your regional community Facebook pages, these are the equivalent putting up a note on community boards at supermarkets. Believe it or not people still check those too.

Now that you’ve started making moves in the direction of your own trades start-up, you’re going to have a bunch of questions to follow.. when to get a website, how to scale your business from 6-7 figures, we’ll leave you with a few unrelated tips which we hope will plant a seed for future successes  in your trades business and keep you posted on the others. 

  • Use Xero.
  • If you’re tackling bigger projects, consider using Co-construct for transparency and material billing.
  • Save every photo from every job.
  • Update your voicemail to sound more business-ey.
  • Shout your workers’ beers every Friday.
  • Don’t be sold by a digital marketing agency over the phone.
  • Plan to have 15-20% of profits set aside for business growth through marketing and advertising, this may mean as you grow, you have to increase your rates.
  • Establish payment terms which work for your small business growth (eg. by adding 5% increase to unpaid invoices per month, you’re 95% more likely to get paid on time).
  • Be kind, professional and transparent, word of mouth is still the most valuable form of marketing.

Already have a trades business you're wanting to scale-up?

Auckland Digital Marketing Agency

Māori Language Week Awareness

· 2018
Flight Digital Maori Logo


Flight Digital’s lead brand strategist, Sam Dean, re-creates our logo in Māori, by hand of course.

Te Wiki o te Reo Māori has begun.
Māori Language Week, Te Wiki o Te Reo Māori, is a government-sponsored initiative promoting the use of Māori language. The week is part of the broader Māori language revival and raises public awareness for Māori language revitalisation, learning and public usage.

Māori language doesn’t have a lot to do with our service day to day, which upon realisation, our team agreed we have a unique perspective by which we could contribute to the conversation around Māori language. We’re modern-day scribes (writers not rappers), in the past year we’ve written copy for over 70 websites, published over 1,000 short articles on behalf of clients, written copy for well over 500 social ads, well over 500 Google ads, designed numerous different ad creatives, and emails? well, somewhere in the thousands. Over 99% of these in English, under 1% in Chinese, 0% of these in Māori.

The value that we see in Māori language week is the opportunity to open a conversation, (opinion) arguably New Zealand’s culture, being so diverse and young, doesn’t have a hugely definitive identity nationally. As a country, we’re only really a few hundred years old, we’re still very much a developing nation, with a diverse range of culture’s spread through a range of nationalities. As a country, we’re in a unique position where we have a range of ethnicities throughout our schools, we’re able to form culture, the heart of this culture could be considered to be Māori language.

What does this have to do with Flight Digital? Today, not a lot… We look forward to a day where we’re writing more Māori integrated copy for Ad’s and websites, in order for this to happen, there needs to be a cultural shift through business, which we believe Māori language week and the media coverage around it has potential to set such change in motion.

As an agency, we touch base with business owners on a daily basis, form strategy and marketing initiatives on behalf of clients across a range of different industries and deliver these messages to literally millions of people each year. We plan to show our support not only during this awareness week but ongoing, integrating Māori language in our day-to-day office culture and giving further consideration to incorporating the language when forming strategies for clients. The question is, what are you going to do to help form and preserve the language at the heart of NZ’s culture?

Learn more here:

Flight Digital’s lead brand strategist, Sam Dean, re-creates our logo in Māori, by hand of course.

Rose Morris - Flight Digital Strategist

Meet Rose

· 2018


Our latest addition to the team in marketing and account strategy. We were lucky enough to reclaim Rose from a brief stint in the UK. Rose has a vast knowledge across corporate marketing strategy including Linkedin, Facebook, Google and email marketing. She’s passionate, focused and driven, her experience in the industry continues to strengthen our strategy while her personality contributes to moulding an overall positive team morale.

Q & A's

What’s your claim to fame?

I was once on the same roller coaster as Snoop Dogg

How do you prefer to learn?

I learn by doing. Just throw me in the deep end!

What did you want to be when you were in high school? how has that journey developed?

I knew I always wanted to work in marketing but was never sure on what direction I would take. I’ve dipped my toes in a few industries beginning in Freight & Logistics to Gift Experiences but am happy to say I’ve found my passion in the Digital Marketing space.

What is it about Flight Digital that attracted you?

I was ready for something new in my career and wanted to learn and be part of something fresh and innovative. I heard about Flight Digital through a friend and seen them through all their Display Ads… and when I walked into the office and saw all the plants I knew I would like it here. And I’m happy to say it’s lived up to expectations!

If you didn’t have to sleep, what would you do with the extra time?

Eat. Am I right?

What skill would you like to master?

I’d love to be able to speak French

What song have you completely memorised?

Wish You Were Here – Pink Floyd

What would be your first question after waking up from being frozen for 10 years?

Is Coronation Street still on TV?

What were the best six months you have spent working in your career? (might want to word the question differently)

I lived and worked in London for 2 years and learned so much during this time, not only about marketing but also about different cultures and about myself. I also travelled a lot with work, which wasn’t a bad perk.

What could you give a 40-minute presentation on with absolutely no preparation?

I could talk your ears off about overseas prisons.

What fad or trend do you hope comes back?

Do sticker collection books still exist?

pleasuredome-social-media-showcase digital marketing agency auckland

Pleasuredome The Musical Digital Strategy

· 2018


NZ digital marketing agency

The plan of attack.

With 4 campaigns set to achieve; Engagement, Video Views, Link Clicks and Page Likes we were able to saturate the Auckland market with such a hype! Our first goal was to drive traffic to the site so we could build up our re-marketing list then simultaneously drive engagement and social growth with fun, fresh content. So not only was an individual followed around with Pleasuredome content but the content was absolutely buzzing and this created the FOMO factor! This generated earned media, their fans were starting to promote them themselves by sharing and tagging their friends and family.

Pleasuredome the musical digital agency - Flight Digital
Flight Digital - Pleasuredome the musical digital agency

The verdict.

“These guys are the greatest, like for reals. Their work simply smashed though all of our expectations. The team are incredibly helpful, strategic & passionate about what they do. There is no way any of my future creative projects won’t be maximising digital marketing, and flight digital, are the pick of the bunch.”
“Charlie McDermott”


How we do better business

· 2018


Aside from a lot of hard work, it’s reasonably straightforward.

We win our clients by delivering exceptional service on each and every project, which reflects in our clients’ campaign results. We aim for our standard of work to be nothing short of the best the industry has to offer. Other potential clients see this.

How do we deliver results differently to other agencies?

It’s simple, our digital agency has extremely streamlined processes, with internal software used for time tracking, reporting, automated invoicing and billing. This allows us to track our team’s time on each project down to the minute, allocating time fairly between clients and giving accurate start/finish dates for all projects.

What does this leave us with?

By automating the admin associated with each account, our marketing strategists can spend more time delivering exceptional strategy, rolling out exceptional campaigns which earn exceptional results.

Influencer Marketing for Dummies

· Uncategorized

Connecting through social media platforms is a more modernised approach to increasing levels of exposure and awareness with potential consumers. Influencer marketing is an emerging trend in the marketing world and businesses are noticing huge return when this strategy is applied.

Consumers are turning to online branding messages and relying on the opinion of influencers who have a large social following to make decisions around their purchases.

Social media is no longer a platform used by the younger generation and usage rates are seen to increase again in 2018.

The percentage of Kiwis using social media (Adhesion 2018):


Connecting with influencers who represent qualities of your business will automatically connect you with a large audience that will relate to your product and have potential purchase interest. This is the most efficient and effective way to connect with your target audience.

One of the best things about influencer marketing is that influencers already have a grounding of trust with their audience therefore any brand advertised through their platforms will be respected and considered worth trying. 92% of people trust recommendations from people over brands.

Influencer marketing can only be effective when it is seen to be authentic. Having the right influencers for your product or service that reflect key values of your business will determine this.

An example of authentic influencer marketing:

  • Having an All Black promote Tank

This is considered an authentic promotion due to it aligning with the All Blacks values and being a product they would consume. This would reach people who are potential advocates for healthier diets and lifestyle therefore targeting the right audience for Tank.

An example on non authentic influencer marketing:

  • Having an athlete promote Burger King

This is considered a non authentic promotion due to it not aligning with an athletes lifestyle perception of maintaining a healthy diet. This may result in followers no longer recognising this influencer as a credible source for recommendations reflecting negatively on their image.

When used correctly influencer marketing can be a game changer for your business. Here at Flight Digital we are able to connect you with relevant and respected influencers to boost your exposure and relevance in the market today.

For more information on how influencer marketing can work for your business and other services we offer check us out at Flight Digital

pleasuredome-social-media-showcase digital marketing agency auckland

Pleasuredome The Musical

· Uncategorized
pleasuredome-social-media marketing and search engine marketing flight digital auckland

Pleasuredome The Musical

With 4 campaigns set to achieve; Engagement, Video Views, Link Clicks and Page Likes we were able to saturate the Auckland market with such a hype! Our first goal was to drive traffic to the site so we could build up our re-marketing list then simultaneously drive engagement and social growth with fun, fresh content. So not only was an individual followed around with Pleasuredome content but the content was absolutely buzzing and this created the FOMO factor! This generated earned media, their fans were starting to promote them themselves by sharing and tagging their friends and family.

“These guys are the greatest, like for reals. Their work simply smashed though all of our expectations. The team are incredibly helpful, strategic & passionate about what they do. There is no way any of my future creative projects won’t be maximising digital marketing, and flight digital, are the pick of the bunch.”

Charlie McDermott

Leading digital agency

Rethink East West Link – NZTA Digital Campaign

· 2018


Leading digital agency

In March 2017,we worked with The Onehunga Enhancement Society TOES  in an effort to raise awareness and receive submissions from all who would be affected by the East West Link proposal going forward.

Today we can gladly say that the campaign received the third most submissions that the Environmental Protection Association (EPA) had ever received.

As we were invited to the party late in the mix, work for this campaign start to finish was under two weeks. For this campaign, we ran targeted ads across various media platforms including Facebook, Instagram, YouTube, Google Search Network, Google Display Network, Mailchimp Campaigning and Gmail Advertising.

Today, under a Labour government the proposed road layout has been rejected, which for many in Onehunga is a huge success. The waterfront will remain untouched, light rail will prevail and a new plan for linking the East and the West roading network will be put in motion.

Flight Digital - Rethink east-west link campaign for Onehunga

Google Maps updates Android app with real-time traffic info, nearby places & bus schedules

· Uncategorized

Google updated its Google Maps app for Android today, adding three new tabs that display real-time info on nearby places, traffic conditions and public transit schedules.

According to the announcement, swiping up from the bottom of the Google Maps home screen will display a Places tab, a Driving tab and a Transit tab.

The Places tab delivers a curated list of nearby restaurants, along with info on nearby ATMs, pharmacies, gas stations and grocery stores.



From the Driving tab, users can see nearby traffic conditions and real-time ETAs (if they have home and work addresses saved). Tapping on the “start driving” option will prompt real-time traffic info during route.


The Transit tab displays bus and train recommendations depending on a user’s saved home and traffic addresses, along with ETAs for arrival times. For buses and train schedules to alternative locations, users can swipe down to find nearby transit stations and schedules.


“Whether you need to get to work or you’re just looking for a quick bite around you, Google Maps gives you personalized information about your world so you can make decisions and get around with confidence,” writes Google Maps product manager Marcus Lowe.

The Importance of Best Practice SEO

· Uncategorized

Did Google update their Penguin algorithm? Did Google block private blog network links? Something happened.

Google may have made some tweaks to their algorithms this week on how they target link spam and other forms of spam. Google would not confirm or deny there was an algorithm change, but based on the signals I am tracking, there appears to have been an algorithm update that has hit those who undergo more aggressive link building.

The update seems to have happened around February 1, 2017. It may have been a tweak to how Google Penguin detects and discounts spammy links, or it may be a totally new algorithm — we are unsure. But many of the folks within the “black hat” SEO community seem to be noticing this and complaining that their tactics are not working as well.

Some are saying that their PBNs, private blog networks, are not working as well. Some are saying Google is slower at picking up new links. Some think Google hit their sites with penalties.

The vast majority of the Google search results tracking tools, such as MozCast, Algoroo, RankRanger and many others, are showing significant turbulence around February 1.

This is all despite many of the more “white hat” SEO communities not really noticing or complaining about ranking changes in Google.

If we had to guess, I’d say this is an algorithm update around how Google discredits spammy links, maybe updating the Penguin algorithm or something else.

We should note that Google did launch an algorithm update specifically for Google Japan and Japanese content this morning, but that is unrelated to this link update.


For More information visit Flight Digital.